Delve-In.  Detect. Develop. Deliver.

 Driving Business
& Projects Forward

CONTACT ME

“A brand is the set of expectations, memories, stories, and relationships woven together so a consumer can determine a product or service over another.”         

-Seth Godin
 
WHAT I DO!

STRATEGY

Whether for your entire brand, a specific product or service, or even a single project, it all starts with a well-defined strategy.  A successful strategy is more than a list of to-dos, a trend,  or beta tests.  It embraces all the obvious and subtle, emotional and distinct qualities of what you are seeking to describe, promote, or generate.  Having a clear long-term directional compass sets the stage of what is best for your organization, or group.

IMPLEMENTATION

Strategy and implementation can metaphorically be described like building a car with the parts and the guidebook.  You need a tactical approach to manifest the results desired, to move forward – and to enjoy the outcomes. Everything comes down to implementing the strategy you developed.  If you desire to drive revenue, or desire someone to buy-in to your message, you have got to promote and sell with a clear call-to-action.

EVOLUTION

Dare to be different. It is what makes humans unique.  It is what piques our interest.  It is what captures the hearts, minds, and attention of prospective customers, or clients.  You have to evolve and reignite your brand with fresh perspectives and innovation, over time, so your brand can grow.  To be most effective, you must constantly test, measure, and pivot -- this spirit of continuous improvement is what distinguishes extraordinary brands apart from the ordinary.

VIEW PORTFLIO
WHO IS KELSIE?

I am passionate about building and promoting brands.  I help brands realize their potential.  I build the strategies and tactics to get them there with marketing basics; yet with a consumer-focused and modern-day approach to effectively reach them.

Branding is more than being a recognized, likable brand.  Your brand needs to be impressive, relatable, nimble, and memorable.  Perfection is overrated – yet excellence is obtainable.

I am a marketing professional with a proven background in developing and implementing marketing strategies. I have demonstrated leadership in agency management, cross-team collaboration, creative development, and digital/media optimization.

I flourish in getting things done and delivering quality, results on schedule.  As a resourceful individual,  I seek opportunities to innovate and improve processes.  I have a sharp eye for detail.  Additionally, I am an effective, conscientious professional with strong interpersonal skills.  I am a reliable leader that appreciates a collaborative, empowering, and supportive team.

PROJECTS

Global TV &
Digital Advertising

Social Media
Platforms

RESULTS

Over the years, I have teamed up with top-tier advertising agencies and talented business professionals to create best-in-class global advertising campaigns. CLICK on each box to review a few, selected work samples.  Interested in seeing more? 

See My Portfolio.

Strategic
Partnership

Global Brand
Stewardship

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